About

Mimer Metrics is a new Danish service invented by online agency Beruf. Our work consist of creating WordPress websites, E-commerce, Google ads and Facebook promotion. Google Analytics is also an integrated part of our work.

By working with Google Analytics, we have experienced first hand how time consuming and complex it can be. In order to remove these obstacles, we launched Mimer Analytics as a way to make quality reporting easier for our clients.

The team

Why the name Mimer Metrics?

Mimer (or Mímir) from the Norse mythology was known for his vast knowledge and wisdom. He gained his wisdom by drinking water from his well with the Gjallar-horn.

Odin, the king of all the Gods, sacrificed his eye so he too could drink from Mimer’s well. Luckily, you do not have to sacrifice an eye to get insights hidden in Google Analytics – you only need Mimer Metrics.