3 quick tips for improving your Google Analytics data in 5 minutes

Who doesn’t love a beautiful marketing dashboard, right? But if the data being used is rubbish, the dashboard becomes pointless. So here are three quick tips to improving your Google Analytics data in 5 minutes:

Activate the built-in Bot Filterering:

‘Admin’ menu -> ‘View settings’ -> check off ‘Bot Filtering’ -> ‘Save’

Filter out IP’s of irrelevant website visitors (yourself and colleagues, collaborators, etc.):

‘Admin’ menu -> ‘Filters’ -> ‘Add filter’ -> create IP filters like this:

Filter out irrelevant hostnames (and get rid of most spam traffic):

‘Admin’ menu -> ‘Filters’ -> ‘Add filter’ -> create a hostname filter like this:

(If you’re tracking multiple hostnames or subdomains with the same Google Analytics tracking code, use this comprehensive guide to hostname filtering)

These changes may lead to a small or even significant drop in traffic in your future Google Analytics reports. But this is a good thing because the data is now more relevant and actionable.

Happy tracking!